Enhancing Patient Engagement through a responsive EMR-Integrated Healthcare Website

Client Overview

Duchess International Hospital in Ikeja is a premier healthcare facility renowned for its state-of-the-art technology and comprehensive medical services. The hospital is dedicated to providing top-tier patient care, focusing on accessibility, quality, and innovation. With a team of highly skilled medical professionals and advanced medical equipment, Duchess International Hospital aims to deliver exceptional healthcare services. The hospital is committed to creating a patient-centred environment, ensuring patients receive personalised and compassionate care. Their mission is to set new standards in healthcare delivery in the region.

Challenge

As a newly launched healthcare institution, Duchess International Hospital faced the critical challenge of driving digitisation to streamline operations and enhance patient services. The hospital needed a responsive healthcare website integrated with its EMR system to provide a comprehensive information hub. This digital transformation was essential to attract new patients and customers by providing easy access to medical information, online appointment booking, and engaging content. The hospital also sought to establish a solid online presence to reach a wider audience and improve patient engagement while maintaining the highest standards of security and user experience.

Solution

Purple Crayola constructed a responsive and secure website for a hospital. The site has e-commerce functionality, a news centre with social media integration, and is fully optimised for search engines. It also includes appointment booking and was designed for easy maintenance. We provided ongoing support and ran SEO ad campaigns to increase visitor traffic and patient engagement. We also integrated Google Ads and search tools and added a live chat feature for proactive engagement and data collection from local and international visitors.

Results

The new healthcare website significantly improved patient engagement and acquisition for Duchess International Hospital. The site attracted an average of 3,000 visitors per month from over ten countries, including regions in Africa, APAC, and Europe. The integrated live chat tool facilitated real-time communication with potential patients, enhancing customer service and satisfaction. The SEO ad campaigns effectively increased the hospital’s online visibility, increasing search rankings and website traffic. The website’s user-friendly design and seamless EMR integration improved patient experience, encouraging more online appointment bookings and higher patient retention rates. The data collected through the live chat tool provided valuable insights for business engagements and follow-ups, further supporting the hospital’s growth and outreach efforts.

+3000

Visits per Month

+35

Customer Chats per Month

+10

Unique Countries represented

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